As concern for the environment grows more widespread, individuals are looking more and more at how they can adjust their own daily lifestyles to reduce waste and help improve quality of life for others. One innovator, Robin Lewis, has founded Social Innovation Japan as a way of spreading awareness at both the community and corporate levels. One of their developments is MyMizu, an app that helps users to reduce the waste and litter produced by bottled water through a network of water refill stations.

In this interview, Robin shares his experiences in creating Social Innovation Japan and MyMizu, as well as his insights on Japan’s “innovation ecosystem” and the growth of the sustainability movement.