In 2013, Baye released another book, "Loco in Yokohama," a collection of stories and anecdotes based on the goings-on at two Yokohama public schools, covering hot-button topics such as bullying in Japanese schools, parenting multi-racial children, and dealing with the sexual assault of youths on commuter trains. In 2014, McNeil was hired as a columnist for The Japan Times, the most widely-read English language newspaper in Japan. His column, "Black Eye" (wherein he focuses on the experiences of people of African descent living in Japan), has built a broad and growing readership internationally.

In 2015, Baye began his work as an activist is Japan by spearheading a successful protest to prevent the airing of a blackface minstrel show on Japanese TV. In 2017-18, in the wake of a blackface Eddie Murphy impersonation on a Japanese TV comedy show, Baye set off a global discussion and a national public discourse in Japan about the appropriateness of blackface. This incident brought Baye's activism in Japan to international attention, with coverage in the New York Times, BBC, Washington Post, Reuters and AP. As a result, Baye has been invited by major media conglomerates in Japan to talk about diversity and inclusivity in Japanese media.

In 2019, Baye's criticism of a major Japanese food company's "whitewashing" of tennis star Naomi Osaka also garnered global attention and firmly established McNeil's bona fides as a key influencer in Japanese media as it pertains to issues of race, diversity and inclusiveness. McNeil has since written Op-Eds for Washington Post and other major publications, and was featured in The New York Times Race/Related newsletter.

Baye also lectures at universities, including Waseda University in Tokyo, on topics such as the biracial experience in Japan, and the problems associated with stereotyping and presumptions. He does so with the hope of raising awareness of issues critical to Japan's future, the country he has come to love and calls home.

Baye McNeil <Set B>

Set B, Clip 1:
Baye McNeil on writing as activism
Set B, Clip 2:
On eliminating blackface performances in Japan

In clip Set B, Baye McNeil tells of his childhood experiences in social activism, and how his leadership emerged in Japan as a natural outcome of his writing.

McNeil relates how he initially noticed incidents of blackface performance in Japan, and when he found the moment had come to raise his voice in protest, creating a petition and reaching out to notify political leaders and social influencers. Accepting sincere questions about why blackface is offensive, McNeil continues to emphasize the importance of sensitivity to race issues in a globalized media environment.