In 2013, Baye released another book, "Loco in Yokohama," a collection of stories and anecdotes based on the goings-on at two Yokohama public schools, covering hot-button topics such as bullying in Japanese schools, parenting multi-racial children, and dealing with the sexual assault of youths on commuter trains. In 2014, McNeil was hired as a columnist for The Japan Times, the most widely-read English language newspaper in Japan. His column, "Black Eye" (wherein he focuses on the experiences of people of African descent living in Japan), has built a broad and growing readership internationally.

In 2015, Baye began his work as an activist is Japan by spearheading a successful protest to prevent the airing of a blackface minstrel show on Japanese TV. In 2017-18, in the wake of a blackface Eddie Murphy impersonation on a Japanese TV comedy show, Baye set off a global discussion and a national public discourse in Japan about the appropriateness of blackface. This incident brought Baye's activism in Japan to international attention, with coverage in the New York Times, BBC, Washington Post, Reuters and AP. As a result, Baye has been invited by major media conglomerates in Japan to talk about diversity and inclusivity in Japanese media.

In 2019, Baye's criticism of a major Japanese food company's "whitewashing" of tennis star Naomi Osaka also garnered global attention and firmly established McNeil's bona fides as a key influencer in Japanese media as it pertains to issues of race, diversity and inclusiveness. McNeil has since written Op-Eds for Washington Post and other major publications, and was featured in The New York Times Race/Related newsletter.

Baye also lectures at universities, including Waseda University in Tokyo, on topics such as the biracial experience in Japan, and the problems associated with stereotyping and presumptions. He does so with the hope of raising awareness of issues critical to Japan's future, the country he has come to love and calls home.

Baye McNeil <Set C>

Set C, Clip 1:
Baye McNeil on starting a conversation about the history and meaning of blackface
Set C, Clip 2:
On positive outcomes, and media dynamics in a global village

In clip Set C, Baye McNeil explains some of the history behind blackface performance in Japan, and how he has worked to open a discourse on the topic. Finding positive local attitudes toward such engagement "more that I hoped for," McNeil sees – tentatively – success in his efforts to eliminate the practice.

McNeil further details how Japanese media companies and other business ventures are coming to grips with the instantaneous, global nature of today's media environment, and the sensitivities necessitated therewith.