Unlike Valentine’s Day in many other countries, Japan celebrates in its own unique manner. In Japan, girls give chocolate on February 14 and the boys reciprocate a month later on White Day. Moreover, there are different ‘types’ of chocolate designed to serve different social purposes: while honmei-choco, or “true feelings chocolate” is a chocolate that is given to the person you like, giri-choco, or “duty chocolate” is a customary gift given to co-workers, bosses, and acquaintances out of appreciation and politeness.

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