Vendors sprang up along this famous street when adjacent Yohashira Shrine was built in the Meiji Period and the street became the shrine's main approach. With so much business here, this street was a place where you could buy goods and also go home after worshipping. Because the Japanese words for "to buy" and "to go home" are phonetically identical to the word for "frog", the street acquired its amphibious nickname, and today many frog images can be seen along the street, adding to its fun and quirky atmosphere.
I was pleased that Frog Street was rather lively, and I relished the chance to saunter up the street towards the shrine as I peered into the various shops that purvey a plethora of crafts and souvenirs.
Frog Street
Yohashira Shrine
Know where you are
At the end of Frog Street I turned left and crossed the Metoba River that bisects the downtown area to arrive in Nakamachi, the old merchant district of Matsumoto. "Kura" are a distinct style of clay warehouses in which merchants nationwide used to store their goods in centuries past so as to protect them from fire. Nakamachi contains many well preserved old kura buildings, especially on its central Nakamachidori street.
Some even dating back as far as the feudal era, the kura in this part of town today house an eclectic variety of cute cafes, a la mode restaurants and boutiques purveying fashion, crafts and furniture.
I took a lot of pleasure in walking around the area and popping in and out of different shops. With old buildings playing host to such stylish, artsy establishments, this part of town particularly exudes the atmosphere of "old meets new" that epitomizes Matsumoto.
Nakamachidori in Nakamachi
Some very old buildings...
...playing host to bohemian boutiques
One can really feel the history in this part of town
It was now getting towards mid-afternoon, and the early summer sun that was gentle when I arrived in town had since turned fierce, so I decided now would be a great time to grab lunch. I decided to eat at Kura, a sushi restaurant housed in an approximately one hundred-year old kura, just a few steps from Nakamachidori Street. I sat down and admired the atmospheric restaurant's sophisticated dark-wood interior before ordering a delicious looking sushi set.
After enjoying a top-quality selection of sushi that included salmon, tuna, squid and eel to name a few, I got talking to the chef about the building we were in, and he told me that years ago, it was located slightly to the west of where it is now, but was moved when the lane it previously stood along was widened into a road. This conversation made me consider Matsumoto's evolution from a feudal town to a stylish, modern city.
Strolling through town
Entering Kura and the building that once stood where I did upon taking this photograph!
The inside was sophisticated and impressive
Delectable sushi
After my lunch at Kura, I made the short walk over to another of the city's popular sites, the Matsumoto Timepiece Museum. As the name suggests, this museum is dedicated to the evolution of clocks and watches, and showcases a large selection of timepieces from different countries and from various periods throughout history up to the present day.
I particularly enjoyed admiring the clocks from centuries ago and noted how intricately designed some of them were. I certainly recommend this place for clock fanatics and those that have (or indeed are in search of) the time.
The Matsumoto Timepiece Museum
Lots of clocks on display