“Local production for local consumption” is increasingly becoming a popular way of improving Japan’s food self-sufficiency rate, revitalizing rural regions, and promoting food education. As an initiative to promote this idea, "Roadside Stations" have started appearing. Roadside stations are rest facilities or service areas on general roads, available to anyone. Visitors can find information about the local culture, history, tourism, etc., and can purchase local specialty products. Roadside stations are located throughout Japan, selling a wide variety of fresh vegetables, fruits and fish. They can also provide consumers with the opportunity to meet producers directly, allowing them to feel more confident about the products they buy.