TECH & CULTURE
January 27, 2023
Tokaebisu is an event held mainly in western Japan. It was an originally event for city merchants that developed and became popular in the Edo period (1603-1867), where a feast is held on New Year's Day and the 20th of October every year to celebrate "Ebisu," one of the seven gods of good fortune, and later a big sale is held as well. Among them, the one held in Nishinomiya City, Hyogo Prefecture, on the 10th of the New Year is called "Toka Ebisu". The most famous are "Toka Ebisu" at Nishinomiya Shrine, "Toka Ebisu" at Imamiya Ebisu Shrine in Naniwa-ku, Osaka City, and "Shogatsu Daisai Matsuri" at Toka Ebisu Shrine in Hakata-ku, Fukuoka City.